A campaign to promote premiere of “Ice Age Continental Drift” using the Snaps App mobile photobooth.
The Snaps creative team used digital characters from the film to create a mobi photobooth for fans to take pictures with, both at the premiere, and at home. The team also created a short promotional video to accompany the launch.
My role: project management, production
20th Century Fox via GoldRun (now known as Snaps App) | 2012