A mobile photobooth campaign to celebrate Mr. Porter’s 1st birthday, using the Snaps App.
The Mr. Porter campaign aimed to engage its customers across five continents via mobile space. Users were instructed to “find” the virtual Mr. Porter bag by using the Snaps App, then take a photo and see if they won one of the luxurious prizes.
The Snaps creative team worked with Mr. Porter to design and create promotional graphics for use on their blog, in-app materials such as banners, as well as mobi-sites to inform users of their prizes.
My role: project management, art direction, mobi-site development, production